Fundação Getúlio Vargas – Escola de Ciências Sociais (CPDOC)

The Challenge

Expanding academic excellence to new markets.

FGV needed to strengthen its institutional presence and launch a high-level educational product in one of the most competitive markets in the country.

Architecture

Launch Strategy and Events.

• Product Implementation: Structuring and launching the MBA in International Relations at FGV in São Paulo.

• Strategic Events: Creating high-level agendas to attract the executive target audience.

The Result

Success in terms of membership and brand recognition.

Consolidation of the MBA program as a benchmark in the São Paulo market and strengthening of the FGV/CPDOC brand among corporate audiences.