Brasscom – Inclusion of the diversity agenda as a strategic priority in the IT sector

The challenge

To prioritize inclusion in a predominantly homogeneous sector.

The Information Technology (IT) sector needed to advance the diversity agenda, not just as an HR topic, but as a strategy for innovation and sectoral competitiveness.

Architecture

Political and Institutional Coordination.

• Agenda Inclusion: Integrating diversity issues into the association's strategic discussions.

• Institutional Strengthening: Connecting major market players to create sector-wide inclusion standards.

The Result

A more aware and well-organized sector.

Strengthening Brasscom as a benchmark not only in technology, but also in social responsibility and the articulation of public policies for the sector.